Bunnie Xo Net Worth: Real Facts About Bunnie Xo Real Name

Bunnie Xo Net Worth

Personal life Bunnie Xo (née DeFord; born January 22, 1981) is a notable name in the world of entertainment and digital media. As of 2025, it is reported she has a net worth of about $ 4.2 million and people are only beginning to pay more attention to her for her work across various platforms. She’s a podcast host, model, entrepreneur and social media influencer whose big personality and entrepreneurial drive has captured the hearts of millions. Although Bunnie rose to fame as the wife of Jelly Roll, a prominent country rap star, she is making her own name in the digital realm.

She’s not just all about her own personal brand too and has blown up on the back of her highly successful “Dumb Blonde Podcast” that boasts millions of listeners and a tonne of celeb guests. Another reason she gets a lot of love? Her laid-back, no-nonsense attitude and tell-it-like-it-is personality has people adoring her, and that all adds up to a hefty Bunnie Xo net worth. Off the podcasting, Bunnie has brand partnerships, some modeling and a strong and active social media following across Instagram, TikTok and OnlyFans, where she gives followers a glimpse into her personal life, beauty tips and entrepreneurial endeavors.

In this in-depth article, we’ll discuss the life of Bunnie Xo, her career, personal journey and how she was able to achieve a net worth of $4 million.

Quick Bio

Who Is Bunnie XO?

Bunnie Xo, a multi-faceted talent in podcasting host, entrepreneur, model, and social media influencer. She was first known as the wife of Jelly Roll, a well-known country-rap artist, but she has spent the last years building her own digital empire.

When she started The Dumb Blonde Podcast is when Bunnie says she really hit her stride, a place where she can open up about her life and chat with big-name celebs about theirs. What makes her different is her unabashed authenticity: She doesn’t hold back, she is real and relatable. The podcast is a massive hit, and many are attracted to her because of her no-bullshit attitude, whether she’s discussing relationships, entertainment, or the shit that comes along with living your life in the spotlight.

Bunnie is also a professional model and influencer, she have done work with some fashion and lifestyle brands. Using her platform to hawk products and forge partnerships has allowed her to build a lucrative business. With Instagram followers numbering in the hundreds of thousands, it’s where she hangs out with fans, post lifestyle content and show off her sense of style.

Born and bred in Nashville, Tennessee, Bunnie has overcome struggles in her life that motivated her to want more for herself. Instead of allowing those barriers to deter her, she allowed them to give her motivation to enter into both the entertainment and media industries. Today, the impact Bunnie Xo has established around herself steadily spreads as she embarks on a career that celebrates her individuality and business savvy.

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Bunnie Xo Net Worth

As of 2025, Bunnie Xo net worth is estimated at $4.2 million. The majority of her wealth comes from several key income sources:

1. Podcast Revenue:
   
   • The Dumb Blonde Podcast is Bunnie’s main platform, where she shares unfiltered stories and interviews. With millions of downloads per episode, the podcast brings in revenue through sponsorships, advertisements, and exclusive content offerings. In 2025, the podcast is expected to generate significant income, contributing heavily to her growing wealth.
     
2. Social Media & Brand Partnerships:
   
   • As an influencer, Bunnie has built strong relationships with brands in the fashion, beauty, and lifestyle industries. Her massive online presence on Instagram and TikTok has led to numerous sponsorship deals, endorsements, and product collaborations. She is known for promoting high-end and trendy products, making her a sought-after brand ambassador.
     
3. YouTube and OnlyFans:
   
   • In addition to traditional social media, Bunnie has capitalized on platforms like YouTube and OnlyFans. By sharing exclusive content and behind-the-scenes glimpses of her life, she generates a significant amount of revenue. She’s built a strong following by sharing personal moments, beauty tips, and entrepreneurship advice.
     
4. Entrepreneurship:
   
   • Bunnie is also an entrepreneur, having ventured into merchandise sales and self-branded products. These efforts have added an additional income stream to her growing wealth. Her ability to diversify and build a brand around her name continues to pay off.
     
5. Public Appearances and Events:
   
   • Bunnie also participates in public events and live shows, often alongside her husband, Jelly Roll. These appearances provide opportunities for paid collaborations and promotions.
     

Early Life

Bunnie Xo, born Bunnie DeFord, grew up in Nashville, Tennessee, where she faced her fair share of challenges. She has spoken openly about her difficult childhood, but rather than letting it define her, Bunnie used it as fuel to chase her dreams. Her determination to succeed led her to explore the entertainment industry, starting with modeling and later transitioning into content creation.

From an early age, she showed a flair for creativity and an ability to connect with others, skills that would serve her well as she built her personal brand and social media empire. She has described her upbringing as one that shaped her into the resilient and determined person she is today.

Personal Life

Bunnie Xo’s followers have known everything about her personal life. She is married to Jelly Roll (born Jason DeFord), a popular country-rap artist. The pair enjoy a strong relationship and do not shy away from sharing sweet details about it with their fans, be it stepping out or social media posts. Bunnie is a stepmother to Jelly Roll’s daughter, adding another layer to her connection to his family.

But despite being very much in the public eye, the pair keep their family life relatively out of the spotlight. Their focus is how much love and support we give to each other as a family, and I think a lot of others can relate.

Bunnie’s candidness about her personal life has also helped her resonate with some of her followers. Whether she’s confiding stories about her marriage, her stepdaughter, or grappling with what it’s like to work in the entertainment industry, Bunnie’s straight matter-of-factness is part of her appeal.

Professional Life

Nothing has been ordinary about Bunnie Xo’s career. Her career ballooned to modeling, podcasting and influencing. Her Dumb Blonde Podcast was a defining project, offering a space for her to mix entertainment with her unvarnished voice. The podcast’s success has helped propel her to stardom.

Her virtual brand grew fast, too, as she turned to Instagram, TikTok and OnlyFans for social media platforms to reach her fans. She gives tips on everything from fashion to life, and builds her brand on being confident, empowering and authentic.

As a businesswoman, Bunnie has been savvy in her multi-revenue streams. In addition to her podcast, she sells merchandise, collaborates with brands and leverages her platform to promote sponsored content. Equilibrium between her personal and professional life comes naturally to her and she stands out in the field of entertainment and digital.

Education

Bunnie Xo is a high school graduate. Though she hasn’t discussed much about her formal education, she’s made it clear that her journey has been more about self-learning and adapting to the digital landscape. Her success in entrepreneurship and content creation speaks volumes about her ability to understand branding, marketing, and online engagement. Bunnie has always emphasized the importance of self-empowerment and self-education.

Children

While Bunnie Xo does not have biological children of her own, she is a stepmother to her husband Jelly Roll’s daughter. The couple often shares moments of their family life, and Bunnie has expressed how much she loves and cherishes her role as a stepmom.

Final Word

Bunnie Xo’s rise to fame and wealth serves as a powerful testament to the value of authenticity and entrepreneurship in today’s digital world. Despite facing challenges early in life, she has carved a niche for herself as a podcast host, influencer, and entrepreneur, all while maintaining a genuine and relatable public persona. With an estimated net worth of $4.2 million, Bunnie’s story is one of resilience, creativity, and self-empowerment. As she continues to evolve in her career, her ability to adapt to new opportunities will undoubtedly keep her relevant in the ever-changing landscape of digital media.